Miller says a big focus at Awakenings is educating clients about the various tools and traditions they sell. “Metaphysical encompasses more Wiccan, Pagan, conjuring…We don’t do that, because we don’t fully understand it.” “I like the term ‘New Age’ because we’re not necessarily metaphysical,” she says. “New Age” is an umbrella term describing a range of alternative approaches to traditional Western culture and spirituality, and Miller says it’s a good descriptor for Awakenings. “It started very small, very organic…and slowly evolved into me growing out of that space and us opening Awakenings,” says Miller. The product requests gradually increased-some selenite (crystal) here, a Himalayan salt lamp there-ultimately leading Miller and fiancé Eric Abts to partner and open a full-fledged shop offering wares, workshops, and readings. One person asked to buy Miller’s homemade bath salts, which turned into another person asking to buy them, then another. The professional psychic medium had an office in Elkhorn for about three years. “Between online and in-store sales, it’s been more than we were expecting,” says Kelli Miller, co-owner of Awakenings, a New Age store that opened in October 2017. Local shop owners in the niche say the spurt is a direct result of consumer demand. But recently, the crystal pendulum has swung, and Omaha’s seen a boom of New Age/metaphysical/spiritual stores open their doors. Local stalwart The Next Millennium has operated for 20-plus years, and there have been a few others, such as New Realities, which closed when their lease expired in 2012. It’s a golden time for New Age shops in Omaha.
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